Contemporary Applications of Big Data in Society

 There are many similarities in the applications of Big Data in society compared to the other in science or business but lets mention some of them.

Customer insights and personalization where business analyse large scale social media and browsing behaviour to create comprehensive customer profile. For example Netflix uses this method to improve or innovate products and take advantage to satisfy customers needs.

In the society is also used to generate a positive impact, for example the misuse act can by pass privacy and data protection law

Basically it helps to the society to generate reliable information that they can use later on  and get good value back.

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